ROAAI · AI products & consulting

AI that earns its keep, quietly.

ROAAI builds AI products for real businesses — and helps teams put AI to work where it actually moves the needle. We start with one promise: software that turns noise into action, not another dashboard nobody opens.

01 · Product

Meet SuperHelpful — your business, on WhatsApp, around the clock.

Inbound AI assistant
SuperHelpful

Customers message your business on WhatsApp at all hours, in any language. SuperHelpful answers them — accurately, in your tone, drawing only on what you've taught it. The next morning you get a clean digest: who asked what, who's ready to buy, and what kept coming up.

  • Always-on replies in 50+ languages
  • Trained on your FAQs, menus, prices, and policies
  • Captures leads and flags high-intent enquiries
  • Daily digest of conversations and trends
  • Hands off to a human whenever you want
02 · How it works

Live in days, not quarters.

i.

Connect

We hook SuperHelpful up to your WhatsApp Business number. No new app for your customers to download — they just message you like they always have.

ii.

Teach

Upload your menu, FAQs, opening hours, booking rules — anything you'd tell a new staff member on day one. SuperHelpful only answers from what you've shared.

iii.

Review

Each morning, get a short digest of yesterday's conversations: enquiries handled, leads captured, and questions worth knowing about.

03 · Also from ROAAI

Consulting for teams putting AI to work.

Beyond our own products, we help selected companies design and ship AI features that earn their keep. Strategy, architecture, and hands-on build — usually in 6–12 week engagements.

Pricing

Honest pricing, no surprises.

SuperHelpful is in early access. One live tier today; the others land as we open up the platform. Cancel any time, no annual lock-in.

Available now
Early Adopter

For founders and small teams who want to be first.

£25/mo
  • One WhatsApp Business number
  • Up to 500 conversations / month
  • Knowledge base from your docs & FAQs
  • Daily digest of conversations
  • Email support, replies within 1 business day
  • Locked-in price for 12 months
Coming soon
Growth

For busier shops, restaurants, clinics, and service businesses.

TBA
  • Higher conversation volume
  • Multiple team members
  • Lead routing and CRM hand-off
  • Custom tone-of-voice training
  • Priority support
Coming soon
Enterprise

For multi-location operators and brands with bespoke needs.

Custom
  • Multi-location, multi-number
  • Bespoke integrations
  • SLA-backed uptime
  • Dedicated onboarding
  • Security & data handling reviews
How billing works. All plans are billed monthly in GBP via Stripe. You'll see the same price you signed up at — no usage gotchas. Cancel at any time from your account; we don't bill the next month once you cancel. See our for full details.
Contact

Get in touch.

Whether you want early access to SuperHelpful, are exploring a consulting engagement, or just have a question — drop us a line.

Email

[email protected]

We reply within one business day.

Registered Office

ROAAI Limited
Floor 7, 12P Smithfield
Kennedy Town
Hong Kong
Legal

Terms of Service

The terms governing your use of ROAAI's website and products.

1. About these terms

These Terms of Service ("Terms") form a contract between you and ROAAI Limited ("ROAAI", "we", "us"), a company registered in Hong Kong with its registered office at Floor 7, 12P Smithfield, Kennedy Town, Hong Kong. By accessing our website or using our products and services, you agree to be bound by these Terms. If you do not agree, please do not use our services.

2. Our services

ROAAI provides AI-powered software products (including SuperHelpful) and AI consulting services. The features, functionality, and availability of our products are described on this website and may change from time to time as we improve our offerings.

3. Your account

To use most of our services you must create an account. You agree to provide accurate, current, and complete information, to keep your account credentials secure, and to take responsibility for activity that occurs under your account. You must be at least 18 years old, or the age of majority in your jurisdiction, to enter into a contract with us.

4. Acceptable use

You agree not to use our services to:

  • Break any applicable law or regulation
  • Infringe anyone else's intellectual property or privacy rights
  • Send spam, harass others, or distribute harmful content
  • Attempt to disrupt, reverse-engineer, or gain unauthorised access to our systems
  • Misrepresent yourself or your business to your customers

We may suspend or terminate accounts that breach these rules.

5. Fees and payment

Paid subscriptions are billed monthly in advance via Stripe in the currency listed at sign-up (typically GBP). Subscriptions automatically renew each month at the same price unless you cancel. You can cancel at any time from your account; cancellation stops the next billing cycle. Prices may change for new subscribers, but we will not raise the price of an existing subscription without giving you at least 30 days' notice.

6. Refunds

Our refund policy is set out in full on the page and forms part of these Terms.

7. Your data and content

You retain ownership of the data and content you upload to our services (for example, the FAQs and knowledge base you teach SuperHelpful). You grant us a limited licence to host, process, and use that content solely to provide the services to you. We process personal data in line with our .

8. Intellectual property

The ROAAI website, software, and brand are owned by ROAAI Limited and protected by copyright, trademark, and other laws. We grant you a limited, non-exclusive, non-transferable right to use the services for their intended purpose during your subscription. We do not grant any other rights.

9. Third-party services

Our products integrate with third-party platforms (such as WhatsApp, payment processors, and AI model providers). Your use of those platforms is subject to their own terms. We are not responsible for the availability or behaviour of third-party services.

10. Service availability

We work hard to keep the services running reliably but we do not guarantee uninterrupted availability. Services are provided on an "as is" and "as available" basis. To the maximum extent permitted by law, we exclude all implied warranties.

11. Limitation of liability

To the maximum extent permitted by law, ROAAI's total aggregate liability arising out of or in connection with the services in any 12-month period is limited to the fees you paid us in that period. We are not liable for indirect, incidental, special, or consequential losses, including lost profits, lost revenue, or lost data. Nothing in these Terms limits liability that cannot be limited by law.

12. Termination

You can stop using the services at any time by cancelling your subscription. We may suspend or terminate your access if you breach these Terms or if we are required to do so by law. On termination, sections that by their nature survive (including IP, liability, and governing law) will continue to apply.

13. Changes to these terms

We may update these Terms from time to time. If changes are material, we will notify you by email or through the product at least 14 days before they take effect. Continued use after the effective date means you accept the updated Terms.

14. Governing law

These Terms are governed by the laws of Hong Kong. Disputes will be resolved in the courts of Hong Kong, except where mandatory consumer protection laws of your home jurisdiction apply.

15. Contact

Questions about these Terms? Email [email protected] or write to us at the registered office above.

Last updated: 4 May 2026
Legal

Privacy Policy

How ROAAI collects, uses, and protects your personal information.

1. Who we are

ROAAI Limited ("ROAAI", "we", "us") is the data controller for personal information collected through our website and products. Our registered office is Floor 7, 12P Smithfield, Kennedy Town, Hong Kong. You can reach our privacy team at [email protected].

2. What we collect

Information you give us

  • Account details: name, business name, email address, password
  • Billing details: processed by Stripe; we receive a token, not your full card number
  • Content you upload to our products (FAQs, knowledge bases, configuration)
  • Messages you send to us via email or contact forms

Information collected automatically

  • Usage data: pages visited, features used, timestamps
  • Device and connection data: IP address, browser type, operating system
  • Cookies and similar technologies, used to keep you logged in and to understand product usage

Information from connected services

  • If you connect SuperHelpful to your WhatsApp Business account, we receive the conversations needed to provide the service

3. How we use it

We use personal information to:

  • Provide and improve our products and services
  • Process payments and manage subscriptions
  • Communicate with you about your account, billing, and product changes
  • Provide customer support
  • Detect, prevent, and address fraud, abuse, and security issues
  • Comply with legal obligations

4. Legal basis

Where applicable data protection law (such as the UK GDPR or EU GDPR) applies, we rely on the following legal bases: performance of a contract with you, our legitimate interests in operating and improving the service, your consent (where required, for example for marketing emails), and compliance with legal obligations.

5. AI processing

SuperHelpful uses third-party large language model providers to generate responses. The content of conversations and the knowledge base you upload may be sent to these providers strictly for the purpose of producing replies on your behalf. We work only with providers who contractually commit not to train their models on your data.

6. Sharing

We share personal information only with:

  • Service providers who help us operate (hosting, payments, analytics, AI model providers, email delivery), under appropriate contractual safeguards
  • Authorities where required by law or to protect our rights
  • An acquirer or successor in the event of a merger, acquisition, or restructuring

We do not sell personal information.

7. International transfers

ROAAI is based in Hong Kong and our service providers operate in various countries. When we transfer personal data internationally, we use appropriate safeguards such as standard contractual clauses where required.

8. How long we keep it

We keep personal information for as long as your account is active and for a reasonable period afterwards to comply with legal obligations, resolve disputes, and enforce our agreements. You can request deletion at any time.

9. Your rights

Depending on your location, you may have the right to access, correct, delete, restrict, or object to processing of your personal data, and to data portability. To exercise these rights, email [email protected]. You also have the right to lodge a complaint with your local data protection authority.

10. Security

We use technical and organisational measures designed to protect personal data — including encryption in transit, access controls, and regular reviews of our practices. No system is perfectly secure, but we work continuously to keep yours safe.

11. Children

Our services are intended for businesses and adults. We do not knowingly collect personal information from anyone under 16. If you believe a child has provided us data, please contact us and we will delete it.

12. Changes to this policy

We may update this Privacy Policy from time to time. Material changes will be communicated by email or in-product notice before they take effect.

13. Contact

For any privacy questions or to exercise your rights, write to [email protected].

Last updated: 4 May 2026
Legal

Refund Policy

Straightforward rules — because no one wants to read fine print to get their money back.

The short version

If SuperHelpful isn't working for you in the first 14 days, email us and we'll refund your most recent payment in full. After that, you can cancel any time and we won't bill you again.

1. 14-day money-back guarantee

New customers may request a full refund of their first month's subscription fee within 14 days of their initial payment. To request a refund, email [email protected] from the address on your account. We don't require a reason, but we'd love to hear what didn't work so we can improve.

2. Cancellation after 14 days

You can cancel your subscription at any time from your account. Once you cancel, we will not charge you again. We don't pro-rate or refund the unused portion of the current billing month — your service stays active until the end of the period you've already paid for.

3. Annual or custom plans

Annual and Enterprise plans are governed by the specific terms agreed at sign-up. Refunds for these plans are handled case-by-case in line with that agreement.

4. Service interruptions

If we experience a significant service outage caused by ROAAI that materially affects your use of the product, contact us and we will issue a fair credit or refund.

5. Chargebacks

Please contact us before initiating a chargeback with your bank or card issuer — almost every refund question can be resolved by email faster than a chargeback. Disputed chargebacks may result in account suspension while the matter is investigated.

6. How refunds are processed

Refunds are issued through Stripe to the original payment method. Funds typically appear within 5–10 business days, depending on your bank.

7. Contact

Questions about a refund or this policy? Email [email protected] and we'll get back to you within one business day.

Last updated: 4 May 2026